2025 marked a pivotal shift for Eucerin with the acceleration of Dermopure Clinical.
This project went far beyond a standard product relaunch: it was a comprehensive campaign to elevate the brand’s premium image and deepen its market equity. Driven by clinical expertise, the creative direction positions Dermopure as the ultimate dermatologist-recommended solution for blemish-prone skin, empowering users to face the world with confidence.

Acne is more than a pimple. Affected people are impacted not only physically but also mentally. This platform establishes Dermopure Clinical as the science-driven acne specialist who provides results that are visible on the outside and felt from within. It enables acne sufferers to restore their skin and their confidence, day after day.

TREAT WITH CONFIDENCE
Correct blemishes, boost confidence

REINFORCE
EFFICACY

We created a global campaign which was afterwards adapted in various countries.

South Africa

Thailand

CCO: Simona Suman
Executive Creative Director: Myriam Fynecontry-Herke
Senior Copywriter: Sebastien Dudas
Senior Art Director: Lilli Ridder
Art Director: Camila Trauzola
Account Director: Rosa Mrosek
Project Manager: Paulina Bajorat I Larissa Lenk
Agency Producer: Marcus Wetschewald
Art Buyer: Laura Früchtenicht
Production: Bubbles Film
Director: Lisa Paclet
Photographer: Pablo Freda
Agency: VML Berlin