The first campaign in 2018 introduced „die Stadt der Unversicherten“ (the city of the uninsured).
To promote special insurance packages,
we developed the campaign further in 2019.

TVC – Car Insurance

TVC – Health Insurance

Creative Director Art: Lars Jakschik
Creative Director Copy: Nikolai Diepenbrock
Senior Copywriter: Tim Mitreuther
Copywriter: Maximilian Müller
Art Director: Lilli Ridder
Directors: Wolf & Lamm
Agency: DDB Berlin