:Nürnberger Versicherung

To boost brand awareness across Germany, we introduced ‘Die Stadt der Unversicherten’ (The City of the Uninsured) in 2018. A fictional neighbor to Nuremberg, this risk-averse town lacks its own insurance provider, forcing its cautious residents to treat even the most mundane everyday tasks as extreme hazards. Following the success of the launch, we expanded the campaign in 2019 to promote specialized insurance packages through a series of engaging short stories depicting daily life in this hyper-cautious city.

TVC – Car Insurance

TVC – Health Insurance

Creative Director Art: Lars Jakschik
Creative Director Copy: Nikolai Diepenbrock
Senior Copywriter: Tim Mitreuther
Copywriter: Maximilian Müller
Art Director: Lilli Ridder
Directors: Wolf & Lamm
Agency: DDB Berlin