:Royal Bliss & Kinley
Royal Bliss Kinley (RBK) is a premium soda and mixer brand from The Coca-Cola Company,
developed for European markets. This campaign marks the first time straight-drinking has been given its own spotlight,
reframing how, when, and why people choose to drink RBK.
campaign
We live in a world where everything is governed by predictability and logic.
This can make life feel monotonous, often leaving little room for the wonder and delight that humans crave.
RBK believes you can only unlock wonder & delight when socializing
by defying the ordinary conventions that govern what we drink, how we think, and how we live.
DEFY THE ORDNIARY
A bold rebellion against ordinary soda flavours that have a basic taste.
film
key visual
modularity
To accompany different markets, the entire campaign was created to be fully modular and can be adapted to any preferred Royal Bliss & Kinley flavour.
Every flavour has a different colour to be easily identified and unique on their own
Example for “Lemon Taste” adaptation 10s
campaign extensions
The Great Taste Cart brings RBK’s Great Taste to life on-the-go, taking the brand directly in-store with minimal fuss and maximum impact. With its distinctive botanical design, evocative scents, and chilled RBK samples, which ensure that even when on the move or queuing, audiences can savour a taste of extraordinary screen time.
The Great Taste Tent positions RBK as the sponsor of elevated, extraordinary movie moments. Installed at iconic outdoor cinemas and film festivals, the Tent complements the screen time experience with a multi-sensorial journey that showcases RBK’s alluring alchemy of botanicals and florals. Guests move through immersive stations of scent, sight, and taste, each designed to reveal a layer of RBK’s extraordinary flavour profile.
Extraordinary Seats – RBK buys up the 2 best seats in every outdoor cinema (this can be extended to indoors based on market) and dress them in botanical upholstery, branded tray tables, complete with QR coasters and RBK concession service for experiential sampling. The experience is promoted on social via influencers & content creators.
CCO: Simona Suman
Executive Creative Director: Bruno Damiāo
Associate Creative Director Copy: Lara Geis
Associate Creative Director Art: Lilli Ridder
Art Director: Sakuya Miesczalok I Yani Gabriel
Copywriter: Laura Hallensleben
Account Director: Gabriela Belgorodski-Ismail
Project Manager: Sonja Kessler
Agency Producer: Meike Sinemus
Production: Canada
Director / Photographer: Javier Castán
Agency: VML Berlin