![VW_header](https://lilliridder.com/wp-content/uploads/2022/01/VW_header.jpg)
Every year, Volkswagen releases special models. In 2021, the special models were launched using the motto “ACTIVE” with a total of 14 vehicles. For this, we developed a campaign about being active and always on the move: physically as well as mentally.
Selection Print Shooting
![6](https://lilliridder.com/wp-content/uploads/2022/01/6.jpg)
![25](https://lilliridder.com/wp-content/uploads/2022/01/25-1.jpg)
![9](https://lilliridder.com/wp-content/uploads/2022/01/9-1.jpg)
![01_web](https://lilliridder.com/wp-content/uploads/2022/01/01_web.jpg)
![VW_SOMO_T-CROSS_BEAUTY_03_0106_01](https://lilliridder.com/wp-content/uploads/2022/01/VW_SOMO_T-CROSS_BEAUTY_03_0106_01.jpg)
![27](https://lilliridder.com/wp-content/uploads/2022/01/27.jpg)
![7](https://lilliridder.com/wp-content/uploads/2022/01/7-1.jpg)
![23](https://lilliridder.com/wp-content/uploads/2022/01/23-1.jpg)
![VW_SOMO_GOLF_BEAUTY_05_0430_01_01](https://lilliridder.com/wp-content/uploads/2022/01/VW_SOMO_GOLF_BEAUTY_05_0430_01_01.jpg)
![24](https://lilliridder.com/wp-content/uploads/2022/01/24-1.jpg)
![29](https://lilliridder.com/wp-content/uploads/2022/01/29.jpg)
![VW_SOMO_POLO_BEAUTY_05_0507_01](https://lilliridder.com/wp-content/uploads/2022/01/VW_SOMO_POLO_BEAUTY_05_0507_01.jpg)
![UP1848](https://lilliridder.com/wp-content/uploads/2022/01/UP1848.jpg)
![VW_SOMO_PORTRAIT_0027_01](https://lilliridder.com/wp-content/uploads/2022/01/VW_SOMO_PORTRAIT_0027_01.jpg)
Selection Product Films
Example OOH
![p2web](https://lilliridder.com/wp-content/uploads/2022/01/p2web.jpeg)
Creative Director: Lars Jakschik
Senior Copywriter: Maximilian Müller
Senior Art Director: Sebastian Störmer | Lilli Ridder
Art Director: Felix Pannach
Agency Producer: Felix Blum
Account: Anne Burkhard | Ennio Meyer
Agency: DDB Berlin
Photographer: Emir Haveric