Every year, Volkswagen releases special models. In 2021, the special models were launched using the motto “ACTIVE” with a total of 14 vehicles. For this, we developed a campaign about being active and always on the move: physically as well as mentally. 

Selection Print Shooting

Selection Product Films

Example OOH

Creative Director: Lars Jakschik
Senior Copywriter: Maximilian Müller
Senior Art Director: Sebastian Störmer | Lilli Ridder
Art Director: Felix Pannach
Agency Producer: Felix Blum
Account: Anne Burkhard | Ennio Meyer 
Agency: DDB Berlin
Photographer: Emir Haveric